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The Issue of Nihilistic Youth with Bohemian Lifestyle
Karasaridu, Klára ; Oravcová, Anna (advisor) ; Orcígr, Václav (referee)
This thesis focuses on the research about group of young with nihilistic thinking and bohemian life style, who are aged as adults, but still have elements of adolescence and cannot or don't want to get into the last phase of adolescence. The research was conducted with qualitative approach by using semi-structured interviews. The respondents were approached using the snowball sampling. According to respondents statements the school system that did not suit them, influenced their life style and prolonging youth. Furthermore a family, especially the very strict or free style of education. The relationship to society and the excessive use of alcohol and drugs from an early age were also important to respondents. These elements have largely influenced the thinking and life of the investigated group and may have led to a desire prolong youth.
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Analysis of touchpoints between the children's target group and the automotive industry
Mikolajová, Kamila ; Olšanová, Květa (advisor) ; Dědek, Milan (referee)
Nowadays, the customer has a choice of a wide range of brands to find a passenger car. Therefore, car companies need to reach their potential customer much before the purchase takes place. My diploma thesis deals with the analysis of current and potential contact points of selected automobile brand and children aged 3-18 years. The aim of the thesis is to evaluate the current contact points, where it is possible to connect the children with their children through their adolescence. My secondary effort was to draw on the current trends and phenomena of the child's world that brands should take into account when planning future contact points in their marketing strategy. The results of the thesis are based on the results of the qualitative research conducted in the form of qualitative interviews.
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Public Policy to Prevent Childhood Obesity and the Role of Food Production and Marketing
Winzbergerová, Alžběta ; Háva, Petr (advisor) ; Tušková, Eva (referee)
This thesis is a case study focused on a relationship between public policy to prevent childhood obesity and the role of the food production and marketing in the Czech Republic. The emphasis is especially given to the institutional framework of food marketed and produced for children and its social concequences, because childhood obesity is one of them. The results from the analysis are then confronted with views and opinions of children and their parents, with how they feel about food advertising. Conclusion: advertising and production of food designated for children is not regulated in the Czech Republic. On governmental level only basic standards and rules are given and self-regulation is given precedence. Parents are aware of the huge influence of advertising on their children and that is why they are not satistied with the current situation. They would appreciate stronger legislative regulation of marketing and production of food for children.
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